MEN'S CARE

Core Steps of Men's Skin Care
Cleaning
Men's sebum secretion is 40%-70% higher than that of women, so it is necessary to balance cleansing power and mildness. For facial skin care, you can choose amino acid facial cleansers, soap-based facial cleansing soaps, etc. For body cleansing, you can use Yunmei refreshing shower gel, which can remove oil and clean while leaving fragrance.

Face Toner
Men's toner can be used for facial hydration, the purpose is to simply hydrate the skin and increase the penetration rate of subsequent skin care products. It is recommended to use products with ingredients such as witch hazel, PCA zinc, hyaluronic acid + B5 for skin care and hydration.

Face cream
Men's face creams are divided into many functions, such as moisturizing, whitening, anti-aging, etc. Then it is recommended to use products containing ingredients such as ceramide and squalane for daily moisturizing. Anti-aging can choose ingredients such as peptides, bosin, retinol, etc.

Sunscreen
Data shows that ultraviolet rays cause 80% of skin aging, but the use rate of sunscreen by men is less than 30%. It is recommended that men also use sunscreen to protect their skin in daily life. You can choose Yunmei sunscreen with different SPF values ​​according to your own needs when going out, or you can customize a multi-effect men's sunscreen, such as a waterproof, anti-sweat and skin-nourishing sports sunscreen spray.

Customized Plan According to Skin Type

Oily acne skin: oil control cleansing, then use with simple skin care products and salicylic acid acne gel
Dry and sensitive skin: Gentle cleansing, use moisturizing skin care water and moisturizing cream.

Combination skin: needs zone care
T zone: Yunmei oil control essence
U zone: highly moisturizing cream

Trends in China's Men's Skin Care Industry in 2025
Generational Changes in Consumption Drive Demand Upgrades

1. Young groups dominate the market
Post-90s and post-00s have become the main force of consumption, and their skin care penetration rate has jumped from 15% in 2018 to 42% in 2024. This group has a surge in demand for advanced functions such as "anti-aging" and "repair after staying up late", driving the growth of high-priced categories such as essences and creams.

2. Differentiation of demand among mature men
58% of middle-aged men have anti-aging needs, which has spawned new categories such as oral beauty and home beauty equipment, but these need to be combined with the use of skin care products. The sales of related products will exceed 800 million yuan in 2024.

Category Upgrade
1. Maturity of basic categories
Cleansing, creams, and essences constitute the "troika", accounting for more than 80% of the market share, but the growth rate of cleansing categories has slowed down and the market is saturated.

2. Explosion of functional products
Advanced demands such as mite removal, acne removal, and anti-wrinkle drive the growth of sub-categories. For example, the sales of men's lip care products on Douyin surged by 1026.69% year-on-year, and the proportion of sunscreen spray in sports scenes increased to 18%.

3. Scenarios innovation
A brand cooperated with Yunmei to launch customized products for fitness, staying up late, business travel and other scenes, including "sports sunscreen spray" and "staying up late first aid kit", and the playback volume of related marketing content increased by 210% year-on-year.

Green and Healthy Trends Reshape the Industry
1. Natural ingredients are popular
The market size of products containing herbal ingredients such as ginseng and astragalus reached 11.6 billion yuan, a year-on-year increase of 39%. Our Yunmei's natural ingredient astragalus cream is the top 5 in sales, with mature technology of pure natural plant ingredients.

2. The rise of sustainable packaging
At present, the concept of green and environmental protection is deeply rooted in the market. We Yunmei can customize the outer packaging of products that can be reduced in price, replaceable packaging and other customized products.

If your beard grows very vigorously, why not try to style it. Modern boys don't have as many accessories to choose from as girls when they go out.
Girls can match all kinds of accessories from head to toe when dressing up. On the other hand, boys have very few accessories to show their personality! Because of this, hair and beard styling has become an indispensable styling tool for boys. Therefore, if you have the foundation of growing a beard, then don't waste it. But beards also need to be taken care of, and beard oil is one of the indispensable styling tools.

What is Beard Oil
A treasure that can show the difference between you and ordinary bearded men. As we all know, beards need to be cultivated, trimmed, tamed and maintained. But more importantly, beards need to be nourished. Facial hair is coarser than the hair on the head, which means it needs more care and hydration. A good beard oil not only nourishes the beard, but also smells good, helps shape facial hair and control flyaways, and protects the beard from beard dandruff.

Beard oil is designed to be applied to beards, stubble, or other forms of facial hair to keep them soft, moisturized, and healthy. Think of it like conditioner for facial hair. However, there are different ways to use beard oil compared to shampoo or body wash. Beard oil has multiple functions: it nourishes the beard hairs and moisturizes the skin, which softens the strands as they grow, and it also keeps longer hairs in place. Beard oils are often scented, as they contain natural ingredients such as cedarwood oil, sage, or citrus.

How to Apply Beard Oil
Apply 3-4 drops between your palms and fingertips, then work your way up through your clean, dry beard. Starting from the bottom side, move your right hand across your face toward your left cheek, then do the same on the left side. Use a beard comb to evenly distribute the oil, then comb all the hairs into place.

How Often to Use Beard Oil
How often you should use it varies from person to person, but apply it once in the morning if you need it to help with styling, and then reapply as needed. For most people, once a day is enough. If you need to reapply, wait a few hours between applications, and do not apply more than three times a day.
Make sure to do this after washing and drying your beard, as dirty or wet hair will not absorb the essence well.
Apply the oil before bed and wait for it to be fully absorbed before going to sleep, as the oil may seep into your pillow, so time it well.

Beard Oil Recommendations
Yunmei Beard Oil
Cleansing Beard Oil
Thick Beard Oil
Moisturizing Beard Growth Oil
Softening Beard Oil
Caffeine Beard Oil
Argan Beard Treatment Oil
Growing Beard