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New Opportunities for Body Care Products

Mintel's annual "Body Care Products - China" statistics for all channels show that the overall body care market is estimated to be 12.553 billion yuan in 2022, an increase of 8% year-on-year, and it is predicted that the body care market will reach 16.7 billion yuan in 2026.

According to the "2024 Body Care Trend Report" released by Tmall Fast Moving Consumer Goods & Zhizuan GI, the new customer base for body care accounts for 50% of the total scale, an increase of 11% year-on-year, and the number of new products from mature brands has increased by 45% year-on-year.

In the first half of 2022, the shower gels with the highest sales and the most popular functions were "fragrance", "moisturizing" and "moisturizing/hydrating"; the functions with the fastest year-on-year sales growth were "hair removal", "chicken skin removal" and "anti-wrinkle". In 2022, among Chinese netizens' perceptions of their skin types, 34.9% said they had neutral skin, 33.6% said they had oily skin, 15.7% said they had dry skin, 15% said they had oily skin, and 0.8% said they did not know.

Segmented Demand Emerges, Chinese Products Seize the Opportunity
Public data shows that China shampoo, hair care and personal care industry began in the 1970s, starting from small workshops, to industrialized production, overseas brand acquisitions, and domestic brands emerging in endlessly. At present, China's hair care industry has entered a new stage of development. Both big brands and OEM factories are excellent, both in terms of technology and price.

Consumer demand is segmented, and major brands have launched comprehensive hair care products that meet the diversity of consumers from the dimensions of ingredients and efficacy. Through differentiated competition, Chinese brands and OEM factories have also gained a share in the washing and care market.

At the same time, the market demand for body care products has gradually become segmented. In addition to basic body wash and body lotions, there are also sub-categories such as bath oils, scrubs, bubble mousses, and face creams. Domestic emerging brands have the opportunity to compete with mature brands and open up new blue oceans.

Body Washing and Care: "Emotional Value" is the Key

In the body care track, creating products around keywords such as ingredients, concepts, scenes, and fragrances is a major direction for brands. Among them, many emerging brands use ingredients and fragrances as entry points to further reach the target consumer group with emotional expression.

According to user data monitoring, in November 2022 MAT, consumers' demand for the efficacy of body care products is mainly "moisturizing", followed by fragrance, soothing, moisturizing, whitening and other effects. Among them, whitening effect is still one of the mainstream efficacy demands in body care, and the growth rate has increased by 270% year-on-year.

In terms of functional ingredients, ingredients commonly used in facial cosmetics such as niacinamide, fruit acid, tocopherol, and amino acids are increasingly appearing in body care products.

Our Yunmei whitening fragrance body lotion features fruit acid and niacinamide, which is a brightening and whitening selling point; goat milk moisturizing shower mousse features niacinamide and trehalose for stronger cleaning power and longer-lasting moisturizing; in addition to the first time, there is also a niacinamide brightening body lotion used in combination with body shower gel to fade dullness and relieve dryness. In addition to the ingredients that consumers care about, the fragrance of body wash is an important dimension that consumers pay attention to.

The current body care products on the market have all kinds of fragrances such as floral, fruity, and woody. In addition, we Yunmei can also customize the exclusive smell that customers like to meet various needs.

In addition to personal use of body care products, it is also very popular abroad to give body care sets to friends and family. Because the packaging of the body care set is very exquisite and the products are very complete, mainly body shower gel, body lotion, hair shampoo and hair essence. We Yunmei also support mass customization of skin care sets as a good choice for holiday gifts. All products are available in stock, OEM service, and can be customized according to customer needs.