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 A Complete Analysis of Mask Forms

Why the Form of Mask Affect Product Competitiveness?

The form of the mask directly determines the user experience, efficacy release and user stickiness. According to Grand View Research data, the global mask market size will reach $15.2 billion in 2023, of which patch masks account for more than 60%, but the growth rate of mud, gel and other forms will reach 12% annually (2024 forecast). For B-end customers (such as beauty salons, brand owners, and e-commerce channels), choosing an adaptive form can enhance product differentiation, accurately match user scenarios, and reduce production costs.

Analysis of The 6 Major Mainstream Mask Forms And Market Trends

1. Patch Masks

Select essence + mask cloth (Tencel, silk, biofiber)
Advantages: portable, instant hydration, suitable for adding active ingredients (such as niacinamide, hyaluronic acid).
YUNMEI solution: Choose Tencel/bamboo fiber mask cloth customization, support anti-wrinkle and whitening essence formula development.

2. Mud Mask

Select kaolin, bentonite + plant extracts (such as green tea, tea tree oil)
Advantages: deep cleansing, oil control, suitable for oily acne skin market. 
YUNMEI solution: can add sustained-release moisturizing factor to prolong the stability of the paste.

3. Gel/Jelly Mask

Select ingredients: alginate, carbomer + cooling factor (menthol)
Advantages: cool and soothing, suitable for after-sun repair and sensitive skin scenes.
B-end trend: The search volume of "cooling mask" will increase by 35% in 2024 (Google Trends).
YUNMEI solution: support cooling gel customization, can be matched with color repair essence (bisabolol, Centella asiatica).

4. Sleeping Mask

Ingredients: polymer (such as xanthan gum) + lipid repair ingredients (ceramide)
Advantages: wash-free design, enhanced night repair, in line with the trend of "streamlined skin care".
YUNMEI case: customized oatmeal β-glucan sleeping mask for a European brand, and the repurchase rate increased by 40%.

5. Peel-off Mask

Ingredients: polyvinyl alcohol (PVA) + activated carbon/witch hazel.
Advantages: physical exfoliation to meet the needs of pore cleaning.
Risk warning: excessive use can easily damage the barrier, and a soothing cream is required.
YUNMEI innovation: launch **mild peeling formula (containing panthenol and aloe vera) to reduce irritation.

6. Freeze-Dried Mask

Ingredient adaptation: freeze-dried powder + essence compartment design (such as collagen, peptide).
Advantages: highly active ingredients, no preservatives, catering to the trend of "pure beauty".
B-end threshold: sterile production line is required, the cost is relatively high.
YUNMEI support: provide freeze-dried technology ODM service, the minimum order quantity can be negotiated, the production requirements are high, and the cost is also high.