Lipstick Manufacturer's Guide to Custom Lipstick

As a professional cosmetics manufacturer, we are well aware that lipstick is not only an "essential item for makeup", but also a core carrier for consumers to express their style and adapt to various scenarios. From the classic red lipstick to the personalized green lipstick, from the everyday nude lipstick to the long-lasting superstay matte ink liquid lipstick. The shade, texture and ingredients of each lipstick must precisely match the requirements. This article will systematically analyze the lipstick category around popular shades, star textures, star products and plant ingredients, providing clear logic for brand selection and consumer purchase.

1.Comprehensive Analysis of Popular Color Shades

Lipsticks of different shades are suitable for different skin tones, occasions and styles. We have sorted out the characteristics of mainstream shades from three dimensions: "classic and versatile", "daily commuting" and "distinctive and eye-catching", to help accurately target the customer group

01. Classic and Versatile Lipstick Style

Red lipstick

The "evergreen tree" in the lipstick world. The subdivided shades are suitable for all skin tones - the warm and perfect red makes the skin look fair and is not picky about skin types. It is suitable for dates and parties. Cool blue-red (such as retro bright red) exudes an aura and is suitable for important occasions in the workplace. It is also a perennial top color on the "best red lipstick" list and a must-choose base color when brands launch classic lines.

Dark red lipstick

More intense than red lipstick, with a dark red lip tone of brown or purple, it has a retro and mysterious atmosphere. It is suitable for pairing with overcoats in autumn and winter, or creating a "dark style" or "Hong Kong style" makeup look. It is a popular choice for niche brands to create differentiation.

Brown lipstick

Covering all scenarios from light brown to dark brown - Light milk tea brown for gentle daily life, suitable for students and commuters; Dark chocolate brown exudes a sense of sophistication and pairs well with European beauty products or natural looks. It has become a popular choice on the "everyday versatile color" list in recent years and is suitable for both male and female consumers.

02. Daily Commuting Lipstick Style

Nude lipstick

With "close to the original lip color" as the core, light nude pink and nude brown are suitable for different skin tones. After applying it to the lips, it naturally enhances the complexion without being conspicuous. It is suitable for "low-profile" occasions such as the workplace, school, and meeting parents. It is also the first choice for "daily essential lipsticks". When the brand launches the "basic set", it must include the color number.

Pink lipstick

Covering multiple styles from light pink to dark pink - Light cherry blossom pink is fresh and youthful, suitable for the girlish style; Deep rose pink is gentle and elegant, suitable for the mature age group. It is also friendly to yellowish skin and is less likely to make one look dark. It is one of the core color shades for "daily commuting".

Mauve lipstick

The "neutral color" between pink lipstick and brown lipstick, the rose-beige with a hint of gray is gentle and sophisticated. It can be matched with both natural and light makeup, and is suitable for all age groups. It is also a popular color for "gender-neutral makeup", and both male and female consumers can handle it.

03. Special Lipstick Style

Black lipstick

The "personality representative" in the makeup industry. The matte texture of black lipstick comes with a dark and cool style. It is suitable for niche brands and trendy brands to launch and is appropriate for "highly recognizable" occasions such as music festivals, Halloween, and art exhibitions, attracting young customers who pursue uniqueness.

Blue lipstick

More visually impactful than black lipstick. Light ice blue is fresh and fantastical, while dark royal blue is mysterious and avant-garde. It is often paired with creative makeup and stage makeup. It is a must-have color for the "makeup and makeup line" and can help brands attract core customer groups such as "makeup enthusiasts" and "bloggers and experts".

Green lipstick

The "personality color" that has emerged in recent years. The light lotus green is refreshing in summer, and the dark green is retro and high-end. After wearing it, it has an "eye-catching attribute" by itself. It is suitable for brands to launch "limited editions" and "collaboration editions" to create a topic of discussion, which is different from the conventional lipstick category.

2.Star Quality and Star Lipstick Products

The texture of lipstick directly affects the lip feel, durability and makeup effect. We analyze the core demands of consumers from the dimensions of "popular textures", "long-lasting products" and "star products"

01. Popular Lipstick Texture

Matte lipstick

Characterized by "high color saturation and low gloss", the texture is dry and not sticky, and the makeup effect is high-end. It is suitable for autumn and winter or "retro style" and "European and American style" makeup looks. The disadvantage is that some matte versions are prone to drying out. We add lipstick plant ingredients (such as lipstick plant extract) in the formula to enhance the moisturizing degree. Balance the "matte texture" and "comfort in use".

Glitter lipstick 

Containing fine glitter or pearlescent particles, it has a natural luster after being applied to the lips. Light colors (such as glitter pink lipstick) are fresh and lively, while dark colors (such as glitter dark red lipstick) are magnificent and eye-catching. It is suitable for occasions such as parties and dates where "brightening is needed". When brands launch "holiday limited editions", they can focus on laying out.

02. Long-lasting Lipstick Version

Long lasting lipstick

Focusing on "long-lasting makeup for 6-8 hours", it uses a special film-forming technology to reduce color fading after eating or drinking. It is suitable for scenarios such as the workplace, business trips, and travels where there is no time to touch up makeup. It is the core category of "practical lipsticks", and the brand needs to give it a key consideration when launching the "commuting line".

Superstay matte ink liquid lipstick 

The "star model" of long-lasting lipsticks, with "high durability + high matte finish" as its core, has a liquid texture that forms a film and is not prone to color fading or sticking to glasses. It is suitable for "all-day makeup" scenarios such as weddings and press conferences, and is also a common category of "Internet celebrity bestsellers", which can quickly boost brand sales.

03. Star Lipstick Product Reference

Milani lipstick

As the star line of a well-known makeup brand, its success logic is worth learning from - with "high cost performance + full color coverage" as the core, it has the classic red lipstick and nude lipstick. There are also personalized mauve lipstick and brown lipstick, with textures covering types such as matte and glitter. At the same time, they focus on "ingredient safety", and some products add plant extracts to balance makeup effect and care, becoming regulars on the "best lipstick" list. When we are conducting research and development, we also take "full category coverage + ingredient optimization" as the core to help our cooperative brands create similar best-selling products.

3. Lipstick Ingredients and Lipstick Sets

As a cosmetics manufacturer, we not only focus on color numbers and textures, but also pay close attention to ingredient safety and product combinations. We enhance the added value of our products from the dimensions of "plant care" and "set combinations".

01. lipstick plant

We add lipstick plant extract to the lipstick formula. The natural pigments it contains can enhance the color rendering of the lipstick. At the same time, it has moisturizing ingredients and reduces the drying problem of matte lipstick. Make everyday items such as nude lipstick and pink lipstick more moisturizing, suitable for people with sensitive lips and dry lips, and can also meet consumers' demand for "natural ingredients", enhancing brand trust. In addition, ingredients such as vitamin E and jojoba oil can be added as needed to enhance the selling point of "nourishing lipstick", distinguishing it from ordinary makeup.

02. lipstick set

Lipstick sets are the core combination method for brands to "boost sales", and can be combined by "style", "scene" and "color number"

Style lipstick sets

Such as "Classic Style Sets" (including red lipstick, dark red lipstick, brown lipstick), suitable for customers who like "mature style"; "Everyday Set" (including nude lipstick, pink lipstick, mauve lipstick), suitable for commuters;

Scene lipstick sets

Such as "Party sets" (including glitter lipstick, red lipstick, blue lipstick), suitable for festivals and dates; "Travel set" (3-4 mini pieces, including nude, pink and brown), convenient to carry and reduces the trial-and-error cost for consumers;

Star sets: such as the "long-lasting set" (including superstay matte ink liquid lipstick, long lasting lipstick), which emphasizes "long-lasting makeup throughout the day" and is suitable for practical consumers.

4.Private Label Lipstick Summary

Whether it's the classic red lipstick, the everyday nude lipstick, the personalized green lipstick, or the long-lasting superstay matte ink liquid lipstick, The research and development of lipstick categories should revolve around "color matching requirements, texture matching scenarios, ingredient safety guarantee, and value enhancement of sets". 

As a cosmetics manufacturer, we can provide full-chain services of "color number customization, texture adjustment, ingredient optimization, and set combination" according to the demands of brand owners, from single lipstick to lipstick set. From matte lipstick to glitter lipstick, it helps the brand cover the entire customer group of "classic - daily - individual" and builds the "best lipstick" product matrix.

If the brand needs to develop a specific shade (such as customizing the green lipstick, optimizing the best red lipstick), adjust the texture (such as enhancing the moisturizing effect of the long lasting lipstick), or launch a lipstick set, it can be connected at any time. We will provide full-process support from sample making to mass production with our professional R&D capabilities.